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Ethiopia's largest ethnic group would boycott Heineken

Heineken threatening in Ethiopia in a local political controversy to hit. Caught up ANP Photo / Marco de Swart

by Wim Brummelman


Brewer Heineken is under attack in Ethiopia. An action group of Oromos, the largest ethnic group in the East African country, calling for a boycott of the beer Bedele Brewery, a subsidiary of Heineken. Within days of their campaign received more than 18,000 followers on Facebook and Twitter.

The reason for the action is the decision by Heineken / Bedele to sponsor singer Tewodros Kassahun, better known as Teddy Afro a tour. Who in a recent interview expressed his admiration for the nineteenth-century Emperor Menelik II. His efforts to unite Ethiopia or, as critics say, to subdue by force Teddy Afro labeled as "holy war." According to the Oromos who are now taking action, Menelik was' an Ethiopian Hitler whose crackdown millions of Oromos killed.

Heineken regrets the resulting controversy. "However, we currently see no reason to change our plan sponsor," a spokesman said yesterday. Heineken operates in Ethiopia for two years and built a third brewery.



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