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largest ethnic group would boycott Heineken
Heineken threatening in Ethiopia in a local political controversy to
hit. Caught up ANP
Photo / Marco de Swart
Brewer Heineken is under attack in Ethiopia. An
action group of Oromos, the largest ethnic group in the East African
country, calling for a boycott of the beer Bedele Brewery, a
subsidiary of Heineken. Within
days of their campaign received more than 18,000 followers on
Facebook and Twitter.
The reason for the action is the decision by Heineken / Bedele to
sponsor singer Tewodros Kassahun, better known as Teddy Afro a tour. Who
in a recent interview expressed his admiration for the
nineteenth-century Emperor Menelik II. His
efforts to unite Ethiopia or, as critics say, to subdue by force
Teddy Afro labeled as "holy war." According
to the Oromos who are now taking action, Menelik was' an Ethiopian
Hitler whose crackdown millions of Oromos killed.
Heineken regrets the resulting controversy. "However,
we currently see no reason to change our plan sponsor," a spokesman
said yesterday. Heineken
operates in Ethiopia for two years and built a third brewery.